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Sdays is inspired by 70’s California. This brand’s mission is to bring this hippy chic-vintage taste and flavor to the present combined with made-in-Italy style and taste.

The passion for fashion and music that defined this period has been our source of inspiration creating up-to-date garments but with a vintage flavour, with “handmade” looking seams and “aged” look dyes.

The collection colors have been inspired by the world of Venice-Beach surfers of and the West Coast combining to create an even more ‘retro’ atmosphere which harks back to beaches, the  sea and the joy of living. This is exactly the mission that the Sdays team wants to transmit, essential items, but characterized both by their colors as well as design, inspired by original surfer contest posters.

Quality, beauty, research and innovation are the adjectives with which  Sdays wants to dress both men and woman who are looking for an unmistakable brand, informal, fresh and rich in detail to create a really new mix, a true rainbow style.

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